We spent 100+ hours researching your business, your growth model, your competitors, and the gap between $80K MRR and $500K MRR. Then we built the acquisition system that is missing.
Book Your Free Strategy Call6 critical gaps between $80K MRR and $500K MRR. From the missing VSL to the founder-dependent growth model. Each gap is fixable. Each one compounds when fixed.
5 unique positioning angles built around your origin story, the consistency problem, the agency-to-SaaS playbook, the 590K follower blind spot, and the cobbler's children paradox.
5 ready-to-film ad scripts. 30-60 seconds each. Built for Meta ads targeting LinkedIn creators, coaches, consultants, and entrepreneurs. Your story as the hook.
A complete 10-12 minute Video Sales Letter outline. 7 sections from hook to CTA. Built around the layoff-to-$300K/mo-agency-to-SaaS narrative.
5-stage funnel architecture. From organic + paid traffic through VSL landing page, trial nurture, retargeting, and conversion optimization. An always-on acquisition engine.
"The LinkedIn Content System That Built a $300K/Month Agency." A PDF guide to capture emails from creators not ready to start a trial. Plus a 5-email nurture sequence to convert them.
Kleo hit $80K MRR through founder content alone. No long-form video explaining the problem, the product, or the transformation. Creators decide based on social posts and a pricing page. A VSL bridges the gap between curiosity and commitment.
Zero Meta ads. Zero Google ads. 590K+ combined LinkedIn followers generating organic growth, but nothing paid. Growth is capped at whatever organic reach delivers. Paid adds a second engine that runs 24/7.
Contact Studios, Kleo, and Mentions all grow through Rob and Jake's personal content. Three products. One growth channel. If content output drops, all three products feel it simultaneously.
LinkedIn posts generate awareness. But there is no structured path from "I read a Rob Hoffman post" to "I signed up for Kleo." No lead magnet. No email nurture. No retargeting. Attention leaks at every stage.
Rob and Jake split content across an agency and two SaaS products. Each product gets a fraction of founder attention. No product has a dedicated, always-on acquisition system independent of the founders.
Website visitors who do not convert on first visit are lost permanently. No pixel-based retargeting. No abandoned-signup emails. No content remarketing ads. SaaS products need 3-7 touchpoints. Kleo gets one.
"He got laid off. Moved to Colombia on $10,000. Built a $300K/month agency from a $50/month apartment. And now he is building the tool that lets every creator do the same thing." Targets creators who want to build a personal brand. Emotional driver: possibility.
"You know you need to post on LinkedIn. You know it works. So why are you not doing it?" Targets entrepreneurs who tried LinkedIn for 2-3 weeks and stopped. Emotional driver: frustration with inconsistency.
"$300K/month agency. Built entirely through LinkedIn. So he turned the playbook into software." Shows Kleo is not theory. It is a productized process that already works. Emotional driver: trust.
"590,000 combined LinkedIn followers. $80K MRR in 53 days. And zero paid acquisition." The meta-angle for Rob himself. First-mover advantage in paid acquisition is wide open. Emotional driver: competitive urgency.
"He builds marketing systems for Kajabi, Beehiiv, and Shopify. His own SaaS product does not have one." Uses Rob's own expertise to highlight the gap. A compliment disguised as an observation. Emotional driver: self-awareness.
Hook: "I got laid off with 39 other people on the same day." Full origin story arc. From layoff to Colombia to $300K/mo agency to Kleo. Ends with free trial CTA.
Hook: "You know you should be posting on LinkedIn. So why are you not doing it?" Addresses the execution gap directly. Positions Kleo as the consistency solution.
Hook: "We built a $300K/month agency through LinkedIn content." Short and punchy. The agency proves the model. Kleo productizes it. Clean transition to free trial CTA.
Hook: "We launched a SaaS product and hit $61,000 MRR in 53 days." The growth story itself is the best proof that LinkedIn content works. Product as proof of concept.
Hook: "Your LinkedIn profile is the most expensive billboard you are not using." Direct, challenging, specific. Positions Kleo as the fix for the consistency gap.
Laid off with 39 others. Moved to Colombia on $10K. Built a $300K/month agency through LinkedIn content alone. "In the next 10 minutes, I will show you the exact system I used."
The layoff. The choice. $50/month rent in Medellin. First LinkedIn post. First client. Contact Studios born. $300K/month. Now Kajabi, Beehiiv, Shopify as clients.
Every creator knows they should be on LinkedIn. Most try for 2-3 weeks and stop. The gap is not knowledge. It is execution. Ideas, writing, graphics, scheduling. Every. Single. Day.
Kleo. Voice training that learns your style. Hook templates. Graphic generation. Scheduling. One tool for the entire workflow. Built by four founders with 590K+ LinkedIn followers.
$80K MRR. 1,200+ active creators. Co-founders: Jake Ward (185K), Lara Acosta (310K), Rob Hoffman (75K+). Contact Studios clients as credibility anchors. Hampton membership.
"AI does not sound like me" (voice training). "No time" (15 min vs 2 hrs/day). "LinkedIn does not work" (900M+ users, highest organic reach). "Just use ChatGPT" (purpose-built vs generic).
"Click the link. Start a free trial. No credit card. See for yourself. If you have been meaning to start posting consistently, this is the thing that makes it happen."
LinkedIn organic (590K+ combined followers) + Meta ads targeting coaches, consultants, agency owners, and SaaS founders interested in personal branding and content marketing. All traffic to VSL landing page.
VSL landing page with video, proof stack, feature highlights, and free trial CTA. Lead magnet opt-in ("The LinkedIn Content System") for prospects not ready to try. Two paths, one goal.
6-email trial onboarding sequence. 5-email lead magnet nurture. Voice training guide. Creator spotlights. Engagement tips. Progress reports. Upgrade nudges at the right moment.
Free trial with voice training onboarding. First content generated within 5 minutes of signup. Upgrade prompt at trial limit. Frictionless path from curious to paying.
Meta pixel on kleo.so. Custom audiences for site visitors, pricing page viewers, and abandoned signups. Retargeting ad sequences with social proof and feature highlights. Lookalike audiences from paying users.
Everything on this page is yours. If you want us to build and implement the whole system, let's talk.
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